About us

Efforts & courage are not enough without purpose & direction - John F. Kennedy

Statement of Purpose

To be a responsible friend who believes in enabling people to see & meet their true potential and help them to pursue a more directional, fulfilling and happy life


Connecting the world with insightful, prosperous & noble ideas


Be the no.1 challenger to the best strategic marketing minds in the industry & thereby enabling businesses to harness their truest potential

Core Value















The science behind marketing


A mind is like a puzzle; you must unlock it and read its hidden secrets. We at mindconnect push you to dive deep into your consumer’s mind.

Its there, where you will find the best and the most relevant connections for your brand. Unlocking minds will enable you to open up infinite possibilities towards brand building.


Connecting with the mind

Personal identity (PI) is the concept you develop about yourself that evolves over the course of your life. This may include aspects of your life that you have no control over, such as where you grew up or the color of your skin, as well as choices you make in life, such as how you spend your time and what you believe
It is seen in action when you make choices among brands which you feel are a close reflection of your PI.


Making your brand’s experience richer

Sensory branding lies on the premise that if a brand provides all of our senses with certain stimulus, we will experience our brand more profoundly, and connect with it on a deeper emotional level…
- *Martin Lindstrom, “Brand Sense”
The consumer's mind is multisensorial. Looking at the current spend patterns of marketers, its clearly an unexplored world of opportunity out there to make a deeper impact in our consumer's mind.




Making your brand’s impression deeper

The first step towards any marketing transaction is to create an emotional response in the mind of the prospect when an emotional response happens, a memory is formed When a memory is formed, brand impression happens

A mind map is a powerful graphic technique which provides a universal key to unlock the potential of the brain. It captures the full range of words, images, numbers, logic, rhythm, color and spatial awareness – in a single, uniquely powerful manner. In doing so, it gives you the freedom to roam the infinite expanses of your consumer’s mind.

Through a mind map brands can potentially help capture the consumer’s mind faster in a cluttered environment

Collaborate for better business solutions

The objective of marketing is to help deliver Business Goals.

We partner with you to identify your business objectives: whether its an Opportunity you wish to seize,
a Problem that want to solve or merely Sustenance. Then
we help you achieve it from concept to reality!


Business consulting & 360o brand building

At mindconnect we promise to partner with you at every stage of your business and identify the real challenges and opportunities that you face and with real ownership develop the most relevant solutions that enable you to maximize your business returns

Business plan

Product testing

Product improvement

NPD research

NPD concept test


Market assessment

Opportunity analysis

Problem identification

Competition landscape

Category drivers

Market segmentation

Trend analysis

Annual calendar

Product portfolio

Sales Promotion

GTM strategy

Market-wise strategy

Channel strategy

Hero branding

Brand identity

Corporate branding

Product branding

Creative development

360 degree communication

Corporate Identity (CI)

Visual Identity (VI)

Consumer conversion

Brand Track

Product parameter

Product story

Sales process

Database management

Visibility tracking






Multi-Sensorial marketing

Stakeholder communication

S&M training

Channel training

Employee training – OBT

Stakeholder motivation

Dealer meet

Retailer meet


The choice of activation mediums is driven by

Marketing objectives
Consumer objectives
Cost efficiency / ROI
Impact, effectiveness



Send us a message