About us
Efforts & courage are not enough without purpose & direction - John F. Kennedy
Statement of Purpose
To be a responsible friend who believes in enabling people to see & meet their true potential and help them to pursue a more directional, fulfilling and happy life
Mission
Connecting the world with insightful, prosperous & noble ideas
Vision
Be the no.1 challenger to the best strategic marketing minds in the industry & thereby enabling businesses to harness their truest potential
Core Value
Openness
Innovative
Passionate
Empathy
Insightful
Responsible
Learning
Brave
Practical
Integrity
The science behind marketing
A mind is like a puzzle; you must unlock it and read its hidden secrets. We at mindconnect push you to dive deep into your consumer’s mind.
Its there, where you will find the best and the most relevant connections for your brand. Unlocking minds will enable you to open up infinite possibilities towards brand building.
Connecting with the mind
Personal identity (PI) is the concept you develop about yourself that evolves over the course of your life. This may include aspects of your life that you have no control over, such as where you grew up or the color of your skin, as well as choices you make in life, such as how you spend your time and what you believe
It is seen in action when you make choices among brands which you feel are a close reflection of your PI.
Making your brand’s experience richer
Sensory branding lies on the premise that if a brand provides all of our senses with certain stimulus, we will experience our brand more profoundly, and connect with it on a deeper emotional level…
- *Martin Lindstrom, “Brand Sense”
The consumer's mind is multisensorial. Looking at the current spend patterns of marketers, its clearly an unexplored world of opportunity out there to make a deeper impact in our consumer's mind.
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Making your brand’s impression deeper
The first step towards any marketing transaction is to create an emotional response in the mind of the prospect when an emotional response happens, a memory is formed When a memory is formed, brand impression happens
A mind map is a powerful graphic technique which provides a universal key to unlock the potential of the brain. It captures the full range of words, images, numbers, logic, rhythm, color and spatial awareness – in a single, uniquely powerful manner. In doing so, it gives you the freedom to roam the infinite expanses of your consumer’s mind.
Through a mind map brands can potentially help capture the consumer’s mind faster in a cluttered environment
Collaborate for better business solutions
The objective of marketing is to help deliver Business Goals.
We partner with you to identify your business objectives: whether its an Opportunity you wish to seize,
a Problem that want to solve or merely Sustenance.
Then we help you achieve it from concept to reality!
Business consulting & 360o brand building
At mindconnect we promise to partner with you at every stage of your business and identify the real challenges and opportunities that you face and with real ownership develop the most relevant solutions that enable you to maximize your business returns
Product testing
Product improvement
NPD research
NPD concept test
Innovation
Opportunity analysis
Problem identification
Competition landscape
Category drivers
Market segmentation
Trend analysis
Product portfolio
Sales Promotion
GTM strategy
Market-wise strategy
Channel strategy
Hero branding
Corporate branding
Product branding
Creative development
360 degree communication
Corporate Identity (CI)
Visual Identity (VI)
Brand Track
Product parameter
Product story
Sales process
Database management
Visibility tracking
BTL
Digital
Events
Packaging
Multi-Sensorial marketing
Stakeholder communication
Channel training
Employee training – OBT
Stakeholder motivation
Dealer meet
Retailer meet
Workshops
The choice of activation mediums is driven by
Marketing objectivesConsumer objectives
Cost efficiency / ROI
Impact, effectiveness
